Aerial Shots Media · Content Playbook

The Celebration
Content Playbook.

A B-roll pack is footage. This is the plan that turns it into a month of Instagram content — and a vault of real Celebration knowledge to keep posting long after this listing sells.

5Bedrooms
3.5Bathrooms
+1Garage Apartment
2026Full Remodel
34747Celebration, FL
Prepared for Erica Part 1: 10 listing content pieces Part 2: the Celebration local vault
Before You Post

Four things that make this work

Read this part once. It's the difference between posting a listing and building a business off of it.

01

This isn't one house, ten times

Each listing piece is a different angle — a feature, a feeling, the neighborhood, the agent. Posted back to back, they keep the same home in front of people without the audience tuning out.

02

The listing sells a house. Erica sells the next ten.

Half of this content is the home; half is Celebration and Erica. That's deliberate. Listing posts work this sale. The rest builds the pipeline that's still there after it closes.

03

Local content is the share engine

Nobody shares a listing with a friend. They do share "it snows in Celebration" or "here's what the HOA actually covers." Part 2 of this guide is built entirely to be shared.

04

Saves and shares beat likes

The algorithm rewards a post people save for later or send to someone. Useful and surprising both travel. A thumb tap goes nowhere.

The Sound

Finding trending audio — without guessing

Trending sounds change by the week, so this guide won't hand over song titles that are stale by the time Erica posts. Here's how to find the right one in about five minutes.

1

Watch 15–20 Reels first. When a sound is trending, a small upward arrow sits next to the audio name. That arrow is the signal.

2

Check the use count. Tap the sound. Roughly 5,000 to 100,000 uses is the sweet spot — rising, but not late.

3

Save sounds, not just videos. When one fits, hit "Save sound." Build a folder of 8–10 ready options.

4

Match the mood to the post. Use the table below. The mood matters more than the exact track.

5

Keep the audio audible. Even on a no-talking edit, the trending sound needs to be present — that's part of what gets the post pushed.

Mood quick-reference

Listing announcementsUpbeat, confident, clear beat — it should feel like good news.
Kitchen & luxe featuresSmooth, downtempo, polished. Let the footage breathe.
Backyard, events & communityWarm, easy, golden-hour. Relaxed but happy.
Erica on cameraA current trending sound with a friendly, conversational tone.
Cinematic montageTrending audio with a strong build — and cut the edit to the beat.

Stick to audio inside Instagram's own library. It's cleared for use — songs pulled from outside the app can get a Reel muted or its reach limited.

Part One

The Listing Content

Ten pieces of content from the delivered B-roll, across five strategic goals. Each card has the goal, which shots to pull, a caption starter Erica can post or rewrite in the Edits app, an on-screen text sequence, a music direction, and hashtags.

A

Listing Spotlight

Sell this specific home. These three posts do the actual selling job.

01Reel

First Look

Goal — Announce the listing and pull in serious local buyers fast.

Shots to use
Front exteriorAgent walking upIn front of house
Length & format
12–18 sec Reel. Open on the strongest exterior frame.
On-screen text flow
Just listed in Celebration→ 5 bed · 3.5 bath→ Fully remodeled in 2026→ + a private garage apartment→ Tour it before it's gone
Caption startertap to copy
This one just hit the market in Celebration — and it won't sit long. 5 bedrooms, 3.5 baths, remodeled top to bottom in 2026, plus a private garage apartment you can use for guests, a home office, or rental income. New AC, new kitchen, new floors, new everything. Walk in and you're done. Want the full tour and pricing? Comment "TOUR" below or send me a DM.
Music direction
Warm, confident, slightly upbeat — acoustic-pop or soft indie with a clear beat.
Hashtags
#celebrationfl #celebrationrealestate #justlisted #orlandorealestate #osceolacountyrealestate #celebrationhomes #floridahome
Pro movePost this one first. For the first hour, reply to every comment — early comment velocity tells the algorithm to push it harder.
02Reel

The Kitchen Sells It

Goal — Lead with the home's strongest feature. Kitchens close deals.

Shots to use
Kitchen slider shot
Length & format
8–12 sec Reel. One slow slider, looped — resist over-cutting.
On-screen text flow
Tell me you wouldn't cook here→ THOR appliances→ Quartz counters · custom cabinetry→ Brand new in 2026→ Celebration, FL
Caption startertap to copy
Some kitchens you tolerate. This one you show off. Luxury THOR stainless appliances, quartz counters, custom cabinetry — all brand new in this fully remodeled Celebration home. It's the room your friends end up standing in at every party. 5 bed / 3.5 bath / private garage apartment. DM me for the full listing.
Music direction
Clean, modern, a little luxe — downtempo house or polished lofi. Smooth groove.
Hashtags
#celebrationfl #kitchendesign #celebrationrealestate #orlandorealestate #homerenovation #quartzcountertops #floridarealestate
Pro moveA single, slow slider with no cuts often beats a busy edit. People stop scrolling for footage that feels calm and expensive.
03Reel

The Part Buyers Don't Expect

Goal — Lead with the differentiator. Most homes on this street don't have a garage apartment — make that the headline.

Shots to use
Around the houseExterior / property layout
Length & format
12–15 sec Reel. Treat it like a reveal — build to the apartment.
On-screen text flow
Most Celebration homes don't have this→ A private garage apartment→ Full kitchen + ensuite bath→ Guests · office · rental income→ Worth a closer look
Caption startertap to copy
Here's the feature that makes this Celebration listing different. A fully detached garage apartment — its own efficiency kitchen, its own full bathroom, its own entrance. Multigenerational living. A private home office. A guest suite. Or a rental income stream. You decide. That kind of flexibility is rare on this street. 5 bed / 3.5 bath main home, plus this. DM me to see it in person.
Music direction
Curious, warm storytelling energy — mid-tempo with a build. Something that feels like a reveal.
Hashtags
#celebrationfl #garageapartment #realestateinvesting #celebrationrealestate #multigenerationalliving #orlandorealestate #incomeproperty
Pro moveThis angle attracts a whole different buyer — investors and multigen families. Same footage, new audience. That's the entire point of reusing the pack.
B

Lifestyle & Aspiration

Sell the feeling, not the spec sheet. Emotional pull a feature list can't create.

04Reel

Your Sunday Starts Here

Goal — Build emotional connection. Make a buyer picture their life inside the home.

Shots to use
Primary suite sliderPrimary bathroom slider
Length & format
10–14 sec Reel. Slow and quiet — no urgency, no hard cuts.
On-screen text flow
Imagine your Sunday morning here→ Spa-style primary bath→ Custom walk-in closet→ Your reset at the end of the day→ Celebration, FL
Caption startertap to copy
Picture it: slow Sunday morning, coffee in hand, nowhere you need to be. The primary suite in this Celebration home was built to feel like a reset — an updated spa-style bath, a walk-in closet with custom built-ins, light everywhere. This is the part of the house that's just for you. Full tour available — DM me.
Music direction
Soft and dreamy — ambient piano, warm lofi, or gentle acoustic. No drop, no rush.
Hashtags
#celebrationfl #primarysuite #dreamhome #floridaliving #celebrationrealestate #homegoals #orlandorealestate
Pro moveAspirational posts rarely pull DMs — and that's fine. They build the feeling that makes the next listing post land. Don't judge them on lead count.
05Reel

Where Florida Evenings Happen

Goal — Sell the outdoor lifestyle. In Florida, the backyard is a feature — frame it as one.

Shots to use
BackyardPaver patioGolden hour, if available
Length & format
10–14 sec Reel. Warm and easy.
On-screen text flow
This is the backyard→ Brand-new paver patio→ Room to host, grill, unwind→ Year-round Florida weather→ Celebration, FL
Caption startertap to copy
This is where the evenings happen. New paver patio, open backyard, and the kind of Florida weather that means you actually use the space — all year long. Friday night cookouts. Sunday afternoons doing absolutely nothing. Both work here. 5 bed / 3.5 bath fully remodeled home in Celebration. DM me for details.
Music direction
Easy, warm, golden-hour energy — mellow indie or summery acoustic.
Hashtags
#celebrationfl #backyardgoals #floridaliving #outdoorliving #celebrationrealestate #orlandorealestate #floridalifestyle
Pro moveIf there's golden-hour footage, post it around 6–7pm. An evening shot dropped in the evening quietly lifts watch time.
C

Local Authority

Own Celebration as a market. People hire the agent who clearly knows the area best.

06Reel

Why People Move to Celebration

Goal — Position Erica as the Celebration expert, not just the person listing this house.

Shots to use
Agent on walking trailsNeighborhood walking
Length & format
15–20 sec Reel. Movement and place.
On-screen text flow
People don't just buy a house here→ They buy the lifestyle→ Miles of trails→ Walkable everything→ Disney 10 minutes away→ And I help them find the right one
Caption startertap to copy
People don't just buy a house in Celebration. They buy the way it feels to live here. More than 10 miles of shaded walking and biking trails. A town center you can actually walk to. Resort pools, tennis, splash pads. Disney about ten minutes down the road. I've spent real time in this community, and I help buyers find the home that fits how they actually want to live. Thinking about Celebration? Let's talk — DM me.
Music direction
Warm, uplifting, a little cinematic — something with movement that feels like a place you'd want to be.
Hashtags
#celebrationfl #celebrationflorida #movingtoflorida #orlandorealestate #celebrationtowncenter #floridalifestyle #relocatingtoflorida
Pro moveThis post isn't about one listing — it's about owning the word "Celebration." Posts like this are why an agent gets the call before the house even exists.
07Reel

A Morning in Celebration

Goal — Evergreen community content that reaches buyers who aren't searching yet — the top of the pipeline.

Shots to use
Market StreetTown CenterTrails
Length & format
12–18 sec Reel. A walk through a normal Saturday.
On-screen text flow
A regular Saturday here→ Farmers market on Market Street→ Coffee, shops, neighbors→ Trails the rest of the morning→ This is the everyday, not the vacation
Caption startertap to copy
A regular Sunday in Celebration: Walk to the farmers market on Front Street. Grab coffee. Run into three people you know. Spend the rest of the morning on the trails. This isn't a vacation itinerary — it's just a weekend for the people who live here. If you want that to be your normal, I can help you get there. DM me.
Music direction
Bright and feel-good — upbeat acoustic or light indie pop. Weekend-morning energy.
Hashtags
#celebrationfl #celebrationtowncenter #marketstreet #farmersmarket #orlandoliving #celebrationflorida #floridaliving
Pro moveCommunity posts get shared by locals — and shares reach people who don't follow Erica yet. This is the best tool here for growing the account itself.
D

Personal Brand

Make Erica the brand. Buyers hire a person, not a logo.

08Reel

Meet Your Celebration Agent

Goal — Put a face to the name. New profile visitors should know who Erica is within two seconds.

Shots to use
Agent walking neighborhoodAround the houseIn front of home
Length & format
15–20 sec Reel. Personable and direct.
On-screen text flow
If we haven't met yet —→ I'm Erica→ I help people buy + sell in Celebration→ I know these streets, schools & shortcuts→ When you're ready, I'm easy to find
Caption startertap to copy
If you're new here — hi, I'm Erica. I help people buy and sell homes in Celebration and across Central Florida. I know the neighborhoods, the schools, the streets, and the things you only learn by working here every day. Real estate is a relationship business, so let's start one. Follow along — and when you're ready to make a move, you'll know exactly who to call. DM me anytime, or call/text [PHONE].
Music direction
Warm and current — a trending sound with a friendly, conversational tone fits best here.
Hashtags
#celebrationfl #floridarealtor #orlandorealtor #realtorlife #celebrationrealestate #centralfloridarealestate
Pro movePin this to the top of the profile. It's the first thing a new visitor should see — it does the introduction so the rest of the feed can do the selling.
09Reel

What I Look For in a Celebration Home

Goal — Demonstrate expertise. Teaching builds more trust than selling — and it earns comments.

Shots to use
Agent walkingAround the houseExterior detail
Length & format
18–25 sec Reel. Quick three-point structure.
On-screen text flow
3 things I check on every Celebration home→ 1. Roof + AC age→ 2. HOA + CDD totals→ 3. Walkability to Market Street→ What would you add?
Caption startertap to copy
Three things I check before I tell a client a Celebration home is worth it: 1. The roof and AC age — get the actual years, not "newer." 2. The HOA and CDD numbers. In Celebration you pay both, so I always pull the real totals before we make an offer. 3. How walkable it really is to Market Street and the trails. That's my short list. What would you add? Tell me below. DM me your questions anytime.
Music direction
Subtle and low-key — a soft trending instrumental. Keep it quiet so the message carries.
Hashtags
#celebrationfl #homebuyingtips #realestatetips #celebrationrealestate #orlandorealestate #firsttimehomebuyer #realtoradvice
Pro moveEnding on a real question — "what would you add?" — is the cleanest way to earn comments. And comments are what the algorithm rewards most.
E

Reach & Engagement

Top-of-funnel growth. The post built to be saved, shared, and seen by people who don't follow Erica yet.

10Reel

The Cinematic Cut

Goal — Maximum reach. A no-talking, music-led edit built to grow the audience itself.

Shots to use
Best slider shotsExteriorBackyardTrailsMarket Street
Length & format
20–30 sec Reel. Cut every shot to the beat of the audio.
On-screen text flow
No text for the first 1 sec — lead with your best visual→ Celebration, FL — link in bio→ Saved for later? Smart.
Caption startertap to copy
No narration. Just Celebration. Save this one for when you're ready — homes and mornings like this don't stay available long. Full listing details: link in bio, or DM me.
Music direction
The most music-dependent post of the ten. Use a genuinely trending audio with a strong, satisfying build, and cut the edit to it. Cinematic or smooth-luxe both work.
Hashtags
#celebrationfl #celebrationflorida #realestate #dreamhome #floridaliving #orlandorealestate #homedesign #cinematicrealestate
Pro moveIf there's any ad budget anywhere, put it here. It's built for cold audiences, which makes it the safest of the ten to boost for reach.
Part Two

The Celebration Vault

A listing gets Erica in the door. Local knowledge keeps her there. This is a vault of accurate, current information about Celebration — events, history, design, and the buyer details people actually ask about. Erica writes her own captions; this gives her the facts to write them from. Most of it has nothing to do with one house — and that's the point. Community content is what gets shared.

Part Two · A

Summer 2026 events in Celebration

What's actually happening this June and July. Dated events were checked against the Town of Celebration and Celebration Town Center calendars in mid-May 2026. Where a detail is still pending, it's flagged — confirm it before posting a specific time.

EverySunday
Celebration Farmers Market Weekly · Year-round
10 AM – 2 PM · Celebration Town Center, Front Street · Free, dog-friendly
Why post it: the easiest recurring content there is. Around 50 vendors — produce, baked goods, plants, fresh honey, prepared food. A vendor spotlight or "what's in season" clip fills a Sunday slot every single week. June Sundays: 7, 14, 21, 28. July Sundays: 5, 12, 19, 26.
June8
Summer Breakout Camp begins Confirmed
8:30 AM – 5 PM · runs 8 weeks · resident kids' program
Why post it: a quiet but powerful "this is what families get here" angle. Parents relocating to the area care about summer childcare more than almost anything else.
June10
Animal Encounter Resident Event
11 AM – 12 PM · Heritage Hall Open Field, Spring Park
Why post it: shows the small, free, kid-friendly perks of living in Celebration — the everyday version of Florida, not the tourist one.
June20
Father's Day "Brews & Chews" Public · $32
12 PM – 1:30 PM · Celebration Brewing Company
Why post it: a real local business and a real community event. Tag the brewery — local tags get reshared by local accounts, which is free reach.
July4
Celebration's Star Spangled Spectacular Confirmed Verify fireworks time
Parade 8 AM (from the Town Hall area) · Town Center party 5–10 PM with fireworks · 701 Front Street · Free
Why post it: the single biggest content moment of the summer. 2026 also marks Celebration's 30th anniversary and the U.S. 250th — a built-in storyline. The exact fireworks time was still listed as pending in mid-May (2025's was around 9:20 PM) — confirm before posting a time. Parade entry applications close June 26.
July25
Christmas in July Free · Public
5 PM – 10 PM · Celebration Town Center, 701 Front Street
Why post it: charming, photogenic, off-season. Exactly the kind of "wait, that's a thing?" post people screenshot and send to a friend.
A note on summer concerts and movie nights: no dedicated concert series or movie nights were on the official Celebration calendars for June or July 2026 as of mid-May. Things get added late. Check celebrationtowncenter.com and the Town calendar weekly, and run a recurring "This Weekend in Celebration" Story to catch anything new — including the bigger July 4 fireworks options in nearby Kissimmee and at the theme parks.
Part Two · B

The calendar ahead

Celebration runs on a rhythm. Knowing what's coming lets Erica tease events weeks early — and signal to buyers that this is a year-round community, not a tourist drive-by.

Oct16
Rocktoberfest
Fri Oct 16, 5:30–9:30 PM · Sat Oct 17, 5–10 PM · Celebration Town Center
Why post it: fall's first big Town Center event. Tease it from late September.
Nov7
Founders Day — Celebration's 30th Anniversary Milestone
Veterans Day parade, 10 AM ceremony, an 11 AM community photo, evening festivities
Why post it: the milestone of the year. Worth teasing all summer — it positions Erica as someone who knows the community's story, not just its listings.
Nov14
Alfa Romeo Car Show
8 AM – 3 PM · Market Street
Why post it: a photogenic, long-running annual draw that brings crowds downtown.
Nov28
Now Snowing on Market Street Through Dec 31
Tree lighting Nov 28 · "snow" nightly at 6, 7, 8 & 9 PM · ice rink, carriages, Santa
Why post it: Celebration's most famous tradition and its single most shareable visual. 2026 is the 28th year. (See the "Did You Know" section.)
Spring note: the Celebration Exotic Car Festival typically runs in April (its 22nd edition was April 2026). Some older festivals — GardenFest, art shows, the pie festival — have shifted or changed since Disney sold its commercial interest in the town, so confirm dates on the official calendar before promoting them.
Part Two · C

Why Celebration — the evergreen facts

Facts that never expire. Each of these is a post on its own — and together they're the story of why Celebration commands a premium. Pull from these any week the calendar is quiet.

The Story

A town Disney built

Celebration was developed by The Walt Disney Company. Ground broke in 1994, and the first family moved in on June 18, 1996. The roughly $2.5 billion master-planned town was designed by architect Robert A.M. Stern with the firm Cooper, Robertson & Partners. Disney sold the commercial Town Center in 2004 — today Celebration is fully independent. Population is about 11,200.

The Design

Built to be walked

Celebration is one of America's best-known examples of New Urbanism — designed to be walked, not just driven. Front porches sit deep and close to the sidewalk, garages tuck onto rear alleys, and streets curve to slow traffic. The Urban Land Institute named it New Community of the Year in 2001.

The Lifestyle

Resort amenities, every day

Residents get community pools — including the kids' favorite circular East Village pool — plus tennis, basketball, sand volleyball, splash pads, playgrounds, a dog park, and more than 10 miles of walking and biking trails and boardwalks. The public Celebration Golf Club was designed by Robert Trent Jones, Sr. and Jr.

The Town Center

Market Street & the lake

Market Street is brick-paved and lined with rocking chairs. Front Street wraps Lake Rianhard, with an interactive fountain kids run through all summer. Dining ranges from the historic Columbia Restaurant to lakefront sushi, French pastry, and even a dog bakery.

The Schools

Schools across the street

Celebration K-8 and Celebration High School are part of the School District of Osceola County. Private options include a Montessori academy and a language-immersion prep academy. For a family buyer, being able to walk a child to a K-8 school is a genuine selling point.

The Location

Ten minutes from Disney

Celebration sits about 5 miles — 10 to 15 minutes — from Walt Disney World. It's roughly 20 minutes to Orlando International Airport via SR-417, and about 25–30 minutes to downtown Orlando on I-4. A rare mix of Disney-area location and a real, non-tourist residential feel.

The Healthcare

World-class care, minutes away

AdventHealth Celebration, a 357-bed hospital designed by Robert A.M. Stern, is minutes from town. It houses a Global Robotics Institute and in June 2025 performed the world's first transcontinental robotic surgery. An 8-story tower is under construction that will push capacity past 430 beds.

The Hotel

The Bohemian Hotel

Downtown's lakefront Bohemian Hotel is an AAA Four-Diamond boutique property in Marriott's Autograph Collection, with 115 rooms, an on-site art gallery, and dog-friendly policies. In the early years, residents called it the town's "front room."

Part Two · D

Buyer & seller value

The part buyers get confused by — and the part that makes Erica look like the expert. This is high-save, high-share content: useful enough that people keep it and send it to someone who's house-hunting.

HOA + CDD, explained

Every Celebration owner pays into two separate things. Buyers almost never understand the difference — which makes this one of the most valuable posts Erica can make.

The HOACelebration Residential Owners Association (CROA)

  • This is the people side of the community.
  • Covers community standards — paint colors, fences, landscaping, and the architectural review every visible change goes through.
  • Funds common-area upkeep, parks, and village pools, and sets leasing rules.
  • Billed directly to the owner.
  • Many condo and townhome villages have an additional sub-association fee on top.
  • Published dues figures are dated — confirm the current annual amount with CROA before quoting one.

The CDDCelebration Community Development District

  • This is the bricks-and-mortar side of the community.
  • A special-purpose unit of local government, created in 1994 under Florida law.
  • It issued bonds to build the roads, drainage, downtown lake, and fountain — owners repay them through an annual assessment.
  • Shows up as a line item on the Osceola County property tax bill, separate from regular property taxes.
  • Because it's a flat assessment, it is not reduced by the homestead exemption.
  • Ask how much bond debt is left on a specific lot, and when it's fully paid off.
Plain-English version — post-ready

"In Celebration you pay your HOA for the people side — the rules, the parks, the pools, the trash, the architectural review — and your CDD for the bricks-and-mortar side — the roads, the drainage, the downtown lake and fountain, and the bonds that originally paid for them. The HOA bills you directly; the CDD shows up on your county tax bill. Both are normal in a master-planned Florida community. Just remember they're additive — always check the current totals before writing an offer."

The market, in plain numbers

  • Celebration's median sale price has run roughly in the $595,000–$620,000 range through late 2025 on closed-sale data, with spring 2026 list prices higher.
  • Florida's statewide single-family median was about $420,000 in spring 2026.
  • That puts Celebration roughly 40–60% above the state median — it is, and has long been, a premium Orlando-area market.
  • The housing mix runs from estate homes to village and cottage homes, townhomes, condos, and the signature garage apartments — about 4,300 homes in all, in six approved architectural styles.
  • Market numbers move. Cite the month, and re-check the latest figure before posting a specific price.

Questions every Celebration buyer should ask

This list is a carousel post on its own — and a genuinely useful thing for Erica to walk a client through.

1

What's the current annual HOA (CROA) assessment on this home?

2

Is there a separate condo or village sub-association fee — and what does it cover?

3

What's the CDD assessment on the most recent tax bill?

4

Are any special assessments active or planned for this property?

5

What needs architectural-review approval before I change it — paint, fences, landscaping, windows?

6

What are the leasing restrictions? Short-term rentals are limited in most of Celebration.

7

Florida homestead exemption: a primary residence can qualify for up to $50,000 off assessed value, with annual increases capped at 3%. Has the seller been homesteaded, and what will the taxes reset to?

One honest note for Erica: she isn't a tax advisor, and these numbers change. Frame value content as "here's what to ask and check," not "here's exactly what you'll pay." That keeps it accurate and still makes her the most useful agent her audience follows.
Part Two · E

Did you know — the shareable facts

Post bait. These are the facts that stop a scroll and get sent to a friend. Short, surprising, and true. Each one is a Reel, a carousel slide, or a Story on its own.

1

It snows in Celebration

Every night from late November through New Year's Eve, soap-based "snow" falls on Market Street at 6, 7, 8 and 9 PM. 2026 marks the 28th year of the tradition.

2

Famous architects designed the town

Town Hall is by Philip Johnson. The post office is by Michael Graves. The original bank is by Robert Venturi. The old cinema is by César Pelli, who also designed the Petronas Towers.

3

The branding goes down to the manhole covers

Celebration's logo and signage were designed by the firm Pentagram — and the town's typeface appears on its street signs and even its storm drains.

4

It was NOT the town from "The Truman Show"

A common myth. That film was shot in Seaside, Florida — a different New Urbanism town. Celebration just gets the credit.

5

Demand was so high they held a lottery

Before the first homes were even built in 1995, around 5,000 hopeful buyers competed for the first 350 lots.

6

A straight shot to Disney's doorstep

World Drive runs from near Magic Kingdom right down toward town — a literal road tie to Disney, even though Celebration is fully independent now.

7

The rocking chairs are on purpose

The planners lined Market Street with rocking chairs and built deeper-than-normal front porches — design choices meant to get neighbors talking.

8

"No pink flamingos"

Architect Robert A.M. Stern's actual line about the town's design standards at the 1996 launch — a memorable way to explain why Celebration looks so consistent.

9

A brand-new town built to feel old

Celebration's designers studied New Orleans, Savannah, and Charleston so a 1990s town would feel like it had a century of history.

10

World firsts happen here

AdventHealth Celebration performed the world's first transcontinental robotic surgery in 2025 — a surgeon in Celebration operating on a patient in Angola.

11

2026 is a milestone year

Celebration turns 30. Founders Day on November 7 is built around the anniversary — a storyline Erica can ride all year.

12

An award-winning town

The Urban Land Institute named Celebration New Community of the Year, and it's been cited among the prettiest neighborhoods in America.

The Plan

The posting rhythm

The ten listing pieces launch first, in sequence. Then the Vault keeps the account alive long after. Here's how the two fit together.

Week 1 — Launch

Get it seen

Mon · 01 First Look
Wed · 02 The Kitchen Sells It
Fri · 08 Meet Your Agent
Week 2 — Depth

Go deeper

Mon · 04 Your Sunday Starts Here
Wed · 06 Why People Move Here
Fri · 03 The Part Buyers Don't Expect
Week 3 — Lifestyle

Widen the net

Mon · 05 Florida Evenings
Wed · 07 A Morning in Celebration
Fri · 09 What I Look For

Week 4 and beyond — the ongoing rhythm

Once the listing pieces are out, keep three posts a week using the Vault. This is what stops the account from going quiet between listings.

Sunday
Community. Farmers Market content — a vendor, what's in season, the dog-friendly crowd. A standing weekly slot.
Wednesday
Evergreen or fun fact. A "Why Celebration" card or a "Did You Know" fact. These are the share-and-save posts that grow the account.
Friday
Value or listing. A buyer-value post (HOA vs CDD, the buyer questions) or the next listing — whatever Erica has live that week.
Every day
Stories. Re-share each Reel within an hour. Between Reels, run a "This Weekend in Celebration" Story, event countdowns, and question stickers.
Worked example

The July 4 mini-campaign

June 22–25 · "Save the date" carousel — the 8 AM parade and the 5–10 PM Town Center party. Build anticipation early.
July 2–3 · Day-of guide Reel — where to watch, where to park, what's at Town Center. Confirm the fireworks time first.
July 5–6 · Recap Reel — the listing's neighborhood enjoying the holiday. Ties the home to the community in one post.
Last Check

Before every post goes live

01

Hook in the first line

The first line of the caption is the only one people see before "...more." Make it stop the scroll.

02

One clear ask per post

Comment a word, send a DM, or save the post — pick one. Two asks split attention and you get neither.

03

5–8 hashtags, mixed and rotated

Blend local (#celebrationfl), niche (#celebrationrealestate), and broad (#floridaliving). Change the set each post.

04

Tag the location and local businesses

On community posts, tag Celebration Town Center, the farmers market, the brewery, the restaurant. Those accounts and local followers reshare it — free reach.

05

Reply fast

The first 60 minutes of comments matter most. Be available right after posting.

06

Post when her people are on

For most local real estate audiences that's 7–9am, 12–1pm, or 6–8pm. Check Instagram Insights after a few posts and adjust.

07

Verify dates and numbers

Before posting an event time, a fireworks time, an HOA fee, or a market price — confirm it's current. Anything flagged in this guide should be double-checked.